ATLANTA MAGAZINE — Another immersive experience for children has launched—this one in Dunwoody. Located in the Ashford Lane development on Olde Perimeter Way (near the Perimeter Target), Camp is a new store, play space, and interactive show with eight locations across the country. The “Canteen” or lobby area is free to enter; the themed “behind the Magic Door” area requires paid admission. Camp locations feature different themes. In Dunwoody, Camp partnered with Disney for The Little Mermaid experience. Elsewhere, Camp boasts Encanto, Paw Patrol, and Nike-branded experiences, among others. Themes rotate every four to six months.

“Camp is about play and happy, teachable moments,” says Kirk Larsen, Camp’s chief creative officer. “We’re a destination for families. It’s a place to go and have fun.” [MORE]