DALLAS MORNING NEWS — DreamHack went two and a half years without a live gaming festival. When the opportunity for a comeback finally came, picking a location was easy.

“When it comes to Dallas, there was no other option,” said Shahin Zarrabi, DreamHack VP of Strategy & Growth. “It’s a gaming hub in a lot of ways.”

DreamHack Dallas, a 24-hour a day gaming festival with top-tier esports, college competition and amateur opportunities, returns Friday through Sunday at Kay Bailey Convention Center. The last time DreamHack hosted an event was in Dallas in 2019.

The event was a boon, accumulating over 30,000 visitors and contributing nearly $3.6 million in direct spending to the Dallas economy, according to Dallas Sports Commission. Zarrabi said DreamHack thought it would return several times in the two and a half years of absence.

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