THE ESPORTS OBSERVER — The NHL has tapped DreamHack Sports Games to operate live and online esports competitions and events for its NHL Gaming World Championship brand in a multi-year deal. In addition to operating events and livestream coverage, DreamHack Sports Games will collaborate with the NHL to approach new sponsors.
NHL Gaming has historically focused on established NHL sponsors, but VP of Business Development and Innovation Chris Golier told The Esports Observer that one advantage of working with DreamHack Sports Games is the ability to access new sponsors, particularly those endemic to the esports industry. [MORE]
