FORBES — Virtual concerts are finally getting more interactive.

Four months into the pivot to the lion’s share of live music being delivered largely via live streams, a host of shows, charity events and even festivals are cropping up in with varying levels of interaction that herald deeper engagement for both fans and brands.

The evolution is both promising and necessary. While a virtual show will never replace the communal sway and sweat of an in-venue experience, fans fatigued by mediocre one-way music delivery need more immersion, and artists need ways to earn more money for themselves and the causes they support.

… The weekend also saw some success stories. Pittsburgh rapper Wiz Khalifa staged two benefit shows—a July 9 concert that launched new experiential platform Genius Live and a July 11 show in conjunction with esports team the Pittsburgh Knights (he’s a longtime strategic partner) staged on the Knights YouTube channel and Twitch. [MORE]