THE ESPORTS OBSERVER — Global gaming festival operator DreamHack has announced its foray into content creation with a lineup of six original programs. Over the next several days, new shows with a variety of formats will debut online through DreamHack channels with many featuring DreamHack staff and personalities as hosts.
DreamHack global creative director Justin Burnham told The Esports Observer that his aim with this move is in part to “tell a story in between events,” making DreamHack a year-round brand in the minds of its fans rather than a strictly event-based company. He wanted to find a way to “not be like every other event: sell tickets, and then kick [fans] out the door and say goodbye.”
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