DEXERTO — Founded 26 years ago, DreamHack is a major tournament organizer that has also provided dozens of gaming festivals on a global scale. For the first time, they’ve decided to refresh their visual identity.

Announcing the changes on DreamHack Day" — an annual celebration of the company where they usually share what’s up their sleeve — the next evolution of the company includes a “reinvigorated logo, dynamic color palette, bold typeface, and energized graphics.”

The new branding hopes to celebrate the first 25 years of DreamHack and sets them up for their next quarter of a century. This move follows a merger of the company with ESL under the banner of DreamHack, which took place in September 2020.

Dexerto spoke with Shahin Zarrabi, vice president of brand and corporate marketing at ESL Gaming, to better understand the need for change, what this means for the future of DreamHack, and why now was the perfect time to roll it out. [MORE]