NPR, 90.1FM WABE, ATLANTA — The Georgia World Congress Center was transformed into a game lover’s haven this past weekend.

DreamHack Atlanta, a worldwide gaming lifestyle festival, brought in more than 30,000 attendees to the event space from Nov. 16 to 18 for their second-ever convention in Atlanta.

Justin Burnham, creative director for DreamHack, said this year’s event has grown in all areas since last year. The festival’s focus around games has expanded to include art, film and music that appeals to those within the gaming lifestyle, such as performances by EDM act Riot and hip-hop producer London on da Track.

“Besides giving gaming it’s own red carpet direction in terms of growth, adding all those different areas, we also want to break the label. I don’t like labels,” Burnham said. “I think gamers are super intelligent. They are programmers. They’re artists … So what I want our event to do is to smash those labels, destroy those labels and come together and just enjoy what we are creating.”